MINDFUL EATING MAY HELP PEOPLE LOSE WEIGHT

According to a new study that evaluated the effect of being more mindful about eating in a weight management program.

The study led by Carolyn Dunn, a professor and nutrition specialist at North Carolina (NC) State University in Raleigh is being presented at this year's European Congress on Obesity, held in Porto, Portugal.

Prof. Dunn and colleagues evaluated the effectiveness of increasing mindful eating in an online weight management program called Eat Smart, Move More, Weigh Less (ESMMWL), developed by NC State University and the NC Division of Public Health.

Although it is preventable, obesity is not an easy problem to solve; many causes and contributing factors including behavior, environment, and genetic predisposition - work together to initiate and maintain the disease.

Your Inbound Marketing to Increase Sales Leads

 Your Inbound Marketing to Increase Sales Leads

Inbound marketing is an essential component of modern marketing practices. As you’re probably aware, when it comes to lead generation, quality is generally more important than quantity. By focusing your efforts on improving your inbound marketing techniques, you can increase the quality of traffic you receive.

The way to obtain the best sales leads is to attract the right consumers. While PPC ads and other forms of advertising will draw traffic to your site, you want to ensure that these visitors are actually looking for the services or products that you provide.

You’ll find that gathering quality leads is more beneficial than gaining a lot of leads. The following tips will help you improve your inbound marketing in order to increase sales leads.

Create Customer Personas

Creating a buyer persona is an effective method of targeting a specific demographic. What is a buyer persona? It is essentially a detailed description of your typical customer. It includes factors such as age, sex, income level, education, geographic location, shopping habits, and website browsing habits.

You can research the demographics of your visitors and customers and develop multiple buyer personas to cover your entire spectrum of customers. You will use these buyer personas when developing content or creating a marketing campaign.

Whenever you write content, imagine you are writing specifically to one of your buyer personas. This applies to social media posts, blogs, advertisements, and landing pages.

Learn More About Your Customers

In order to create detailed buyer personas, you’ll need to learn more about your customers. There are multiple ways to do this. First, you could send out a survey to your subscriber list. Ask general questions about their preferences and interests.

Another way to learn more about your customers is to look at their social media profiles. Perform a little bit of research on some of the customers that follow you on Facebook or Twitter. Find out what other companies or businesses they follow.

You can use the information that you gather when creating your buyer personas. The goal of a buyer persona is to make your content more personable and directed at a specific individual.

Perform Long-Tail Keyword Research

Before you begin an ad campaign, you need to perform detailed, long-tail keyword research. By using keywords that are more specific to a particular interest, you’re more likely to generate higher conversion rates.

When you’re vague with your keywords, you’ll find that you attract a wide range of visitors, many of whom may have no interest in your product or service.

Run Multiple Targeted Campaigns

After developing your buyer personas, you should begin running multiple targeted campaigns. You should develop landing pages and ads that focus on one individual buyer persona at a time.

For example, you could create a landing page and ad that targets your younger demographic. Then, create another target campaign for your older demographic. Each landing page is written specifically with one person in mind. You should notice a natural increase in conversion rates.

Target the Fears and Interests of Your Customers

When creating an effective call to action, you should target the fears or the interests of your customers. Consider your buyer personas. Think about their primary fears or interests and how your products or services can help. Come up with a way to express that you have the solution for their needs.

Our leaders are running the country like the East India Company: Imran Khan

 

The incumbent leaders of Pakistan are running the country in the same manner the British ran East India Company, Pakistan Tehreek-i-Insaf Chairman Imran Khan claimed while addressing his party's first public gathering in Quetta in five years.

“Our country is being run like a company,” he said, “In Sindh, we have Zardari’s companies, In Balochistan its Fazlur Rehman and Achakzai companies, in Khyber Pakhtunkhwa we have Asfandyar’s companies."

“They are getting richer and richer with each passing day by exploiting the country's resources and taking them out of Pakistan,” said the PTI chief.

Pakistan is full of natural resources, and with the current potential it can become the richest country in the world, Khan said.

 
 SCBA, LHCBA warn of countrywide protests if PM doesn't resign

  

ISLAMABAD: 

The Supreme Court Bar Association (SCBA) and the Lahore High Court Bar Association (LHCBA) warned on Saturday that if Prime Minister Nawaz Sharif did not resign within seven day, they would launch a countrywide movement against him.

  Taking into account the Supreme Court ruling on the Panama Papers case, the bar associations are of the view that the prime minister should resign from his office, the two lawyer’s bodies demanded in a joint statement.

The notification came in the wake of the SCBA and LHCBA members clashing with lawyers who back the ruling Pakistan Muslim League-Nawaz (PML-N) government at the all Pakistan lawyers’ representatives convention on Saturday.

How to Grow a Targeted Follower Base on Instagram

How to Grow a Targeted Follower Base on

 Instagram

Instagram is becoming increasingly popular. It’s a useful
 social media site for any entrepreneur that wants to remain updated with the latest marketing channels.

As with most social media platforms, the more followers that you’ve got the more effective your social media marketing will be. So, to begin increasing your Instagram followers, you need to focus on a target audience.

Here’s a set of simple tips to begin growing a targeted follower base on Instagram.

Start Liking Posts Related to Your Niche

The first way to begin increasing your follower base on Instagram is to start liking posts. Like posts that are related to your niche industry.

For example, if you sell products for internet marketing, you’d want to like posts related to internet marketing.

Liking other posts is a good way to gain attention, especially from industry leaders or people with more followers than you.

Instead of simply following an industry leader, you should go through and like 5 to 10 of their posts. Make sure that you leave a comment on at least one of these posts.

Respond Promptly and Leave Authentic Comments

Commenting is a good way to gain followers, retain followers, and increase engagement. You should respond to comments as soon as possible. You can set up email notifications so that you never miss out on these comments.

Also, don’t be afraid to comment on other people’s posts. As mentioned, this can be effective when you start liking other posts.

While these comments are useful, they need to be authentic. Don’t leave a generic comment as a response.

For example, if someone leaves you a compliment, don’t respond with, “thanks!”

Instead, you should come up with a real response. It only takes a few minutes, but can have a major effect on follower engagement and your overall online reputation.

Create Your Own Hashtags and Get People to Use Them

You can start building your own community on Instagram by creating your own hashtags. Though, you also need to get people to start using them.

For starters, you can create a hashtag related to your targeted audience or niche industry. Combining abbreviations and words is a good way to create original hashtags.

You can also search for hashtags. When you create an original hashtag, perform a search to ensure that it’s not already in use.

Find Out What Your Audience Wants

If you know what your target audience wants, it’s easier to create Instagram posts that they’ll enjoy. You can start by looking at who they follow.

Look for Instagram accounts for other businesses in your industry that are followed by your target audience. See what types of posts these people put out. Also, see what types of posts your audience tend to share and like.

Continue to Release New Posts Each Day

If you want to target a specific audience, you need to remain consistent with your posts. Continue to release new posts each day.

You should also pay attention to the time of the day that you receive the most engagement from your followers. You might find that your target audience is more active during a specific time of the day. Use this to your advantage and schedule your posts to be released at this time each day.

Use High-Quality Photos and Videos

Don’t forget to use high-quality photos and videos. If the photos that you use appear to be professionally-taken photos, you’ll be able to gain more followers.

People perceive the value and quality of your products or services based on what you put out there. If you use grainy photographs, people will assume that you don’t have a quality business, as you can’t afford quality photos.

Start making better use of your Instagram account by focusing on your target audience. If you’d like even more internet marketing tips and a system for getting conversion-ready prospects, then click here to learn about my done-for-you system.

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